Could this Cannes award-winning tv commercial for New Zealand Telecom be the "inspiration" for the Airtel ad currently being aired on the Indian airwaves? You decide.
Hat tip to Rishab Seth.
Sunday, January 27, 2008
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3 comments:
I'm afraid I don't see any kind of litigous idea poaching there. Kids getting along while their adult counterparts are fighting? I think it's a common enough idea and the ads express this notion through two arguably separate ways. The ad with the kids on the red couch is from like 1996 or something anyway, right? I think they're both original in their own right. I've seen MUCH more blatant copycat examples that these two.
Um, I don't see anything similar in the two.
The New Zealand thing, IMO, is weaker. It spells the whole thing out for us, the viewers. While the Airtel one is more visual, more subtle.
Well it's a somewhat hacked concept. I prefer the Indian ad because the Copywriting on the New Zealand ad is juvenile. Even IF AirTel copied the concept, they did a far better job with executing it than the NZ boys did
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