A blog by a copywriter from India about new and improved ways to communicate, be it through a better web site, logo, ad, SEM plan, billboard, viral film, SMS promotion, marketing strategy or television commercial.
Home of project world's worst call center worker.
Ikea Malmö moved from their old boring building in the outskirts to a shiny new one near the Svågertorp train station. The new Ikea is much larger, recycles everything, and uses only green electricity to boot in order to become the first Ikea with the smallest carbon footprint. In order to attract people to Ikea, ad agency Forsman and Bodenfors decided to advertise where the Swedes hang out all day. In a word: Facebook.
But instead of a static banner showing off the showrooms, they decided to use Facebooks "tag" feature in photographs. They created a profile for the manager of this Ikea, and had him upload photographs of the new showrooms. The first person to tag an item with their own name in the photograph won it, making the photos spread like wildfire around Ikea-interested Malmö people on Facebook.
"Going West" is a beautiful short film illustrating the worlds in a book, incorporating papercraft to make something dreamlike and wonderful. It was animated by Andersen M Studio.
Omved is conducting a Blogger and Journalist Product Sampling Program. To this end, they are looking for bloggers and journalists based in India. Omved will offer a bouquet of its pure, natural products in exchange for an unbiased review of Omved’s products.
Bloggers/Journalists should:
Be based in India.
Be currently writing a blog about green living, yoga, ayurveda, Vedic living, India or natural living.
Have a decent Technorati rank and a good following.
Be transparent. We are looking for unbiased reviews not endorsements.
Comply with FTC guidelines if your server is hosted in the US.
For more details, please email: sshibad (AT) gmail.com with Omved Review in the subject line.
Disclosure: I am the Creative Consultant to Omved Lifestyle Pvt Ltd.
About Omved
Welcome to a world of pure natural living. A world where each and every item - from master artisans and tribal craftsmen, to cottage industries and village units - is chemical free, natural, handcrafted, fair trade, made in India and biodegradable. All products at our store are authentic and ethical, embracing design and sustainability, beautifully finished and reviving our ancient Vedic traditions (the oldest living philosophy in the world). They are good for you and good for the earth.
Omved is a different type of store and the first of its kind in the world. So whether you're are seeking high-quality organic spices endorsed by Eco Cert, Ayurganic - herbal dyed organic, bath and bed linen, PVC-free yoga mats, non-toxic incense or 100% chemical-free body, hair and face care products, Omved is your natural choice.
At last count, Omved had over 900 products and 283 suppliers and our relationships and products are growing fast. We source and manufacture only with suppliers who operate on a fair trade basis, have high ethical and moral values and who try to minimize their impact on the environment. We also aim to meet these standards in our own enterprise. We recycle everything that we can and use only biodegradable and recycled packaging as possible and water-based inks for printing. Our labels and stationary- reduce, reuse and recycle. We don't stop there.
We firmly believe that to have a great shopping experience, exceptional customer service is a given. So we ensure attention to detail at every turn: from an informed service team, easily marked sections, clear detailed labels and added value services such as our services in gift wrapping, gift vouchers and gift hampers.
It is also very important to us that every visit of yours you take back not only products from the store but also some information and suggestions to help you live naturally and holistically. Our stores are stocked with pamphlets on various subjects from knowing your Doshas and analyzing your Chakras to rating the toxicity of your homes and how to read labels.
Client: V Glam by Varuna D Jani Fine Jewellery Ad Agency: IBD Brands, Mumbai, India. Art Director: Mandar Wadke Copywriter: Sunil Shibad Photographer: Ashay Kshirsagar
Advertising on flies, courtesy of Adland. Somewhere, a channel planner is smiling. These guys haul mini-banners, but you can also paint your brand directly on them, orlaser-etchyour USP.
India has so many flies. I think they have great potential as an ad medium out here.
Lee Clow, chief creative officer at Apple's longtime ad agencyTBWA/Media Arts Lab, recently announced that he will be stepping down from his post as chief creative officer.
Clow contributed to some of Apple's most famous and successful advertising campaigns, including the "1984" commercial that introduced the Mac computer, Apple's "Think Different" campaign, its iPod ads, and the "Mac vs. PC" commercials. (Watch them below)
By relinquishing the creative lead on the account that has distinguished his storied career, Clow, 66, appears to be moving toward retirement.
Hello, I am Sunil (sshibad AT gmail.com).
I provide creative solutions for brands, across traditional media, new media and interactive forms of communication.
I bring a lot of traditional agency experience to the table, and in my 18 years as a copywriter and creative director, I’ve developed a diverse portfolio of communication products. A lot of advertising, branding, corporate graphics, websites, SEM, SEO and, of course, word of mouth and viral marketing.
Skype: sunilshibad
